Thursday, February 27, 2020

Global Cases in Logistics and Supply Chain Management Essay

Global Cases in Logistics and Supply Chain Management - Essay Example Sales team was more concerned of adding newer products to the existing portfolio so that diversity of products and wider choice would appeal to customers who are constantly on the lookout for newer and better products. Thus bonuses and targets were their prime concern. On the other hand the supply chain team was highly worried about out-of-stock inventory mix. When 30% of SKUs are registering below sales targets in volumes and profits, there is something really to worry about. The supply chain team was also worried about the service related challenges in order to fulfill customer demand (Scholz-Reiter, Frazzon & Makuschewitz). Against this backdrop a more comprehensive SKU rationalization strategy would be pertinent though it’s equally imperative to know how best to avoid supply chain bottlenecks and associated costs by way of reducing inventory of no-go-products. In other words a rationalization strategy would require a number of tasks to be performed before putting into effect any program of action. In managing supply chain related activity in procurement of materials the purchasing manager or the specialist has to perform a series of tasks according to some predefined criteria. In the same way the purchasing manager or the supply chain team has to take it to consideration the number of factors that directly and indirectly impact on their performance. In the first instance skills of the supply chain team would be enhanced by the vertically integrated organizational and management structure which essentially support the design planning and implementation of supply chain strategies, especially those directly related to the purchase of raw material and components for primary operations. Clorox was just faced with this problem (Hugos, 2006). The purchasing specialist has to focus on his tasks associated with procurement and management in order to achieve a degree of functional conformance to established standards such as the core business activity

Tuesday, February 11, 2020

Answer One Question Assignment Example | Topics and Well Written Essays - 1000 words

Answer One Question - Assignment Example This implies that obtaining a substantial market share is the â€Å"holy grail† of entrepreneurial marketing. Penetrating a marketing on the other hand is always the daunting task. As such, marketers must always strive to acquire the pitching customer. This requires the development of a brand that will attract one major customer who in turn secures the longevity of the brand by enhancing its market share. The success stories of such leading entrepreneurs as Nike, Nestle, Heineken and Vodafone among many other similar entrepreneurships that operate and enjoy profitability globally continue to portray the importance of the target market in marketing and the need to acquire an anchor customer to help position the brand and safeguard its mass acceptance. Dong this requires the use of the various marketing principles and tools, marketers must always carry out extensive marketing researches and analyses thereby discovering appropriate companies to partner with and the effective marketing tools to use in order to win a substantial market share for the entrepreneurship. This requires the entire entrepreneurship to operate as a brand. The anchor-customers help create an entrepreneurial brand one that operates deficiently yet effectively. As stated earlier, marketing is a vital function of management mandated with the determination and cultivation of the market for a particular product or service. The market is the customers who purchase the product thereby sustaining the company’s profitability. This validates the need for the determination of a customer with the capacity to anchor the product to the target market (Molly 7). The anchor customer could be any corporate organization or a particular region that unilaterally accept a particular product. Achieving this requires the company to either develop an appropriate niche marketing that ensures that the brand wins over the specific portion of the market. Various global brands succeeded in